The challenge
Transform a broad idea—Greek mythology as contemporary streetwear—into a coherent brand and a public digital experience for public use.
OWNED CONCEPT
HOMER Store — Owned Concept
An owned Social Growth concept developed from positioning and identity to responsive product experience and public presale catalogue.
PRESALEunpaid reservations
03product stories
02responsive views
The concept-to-launch system
Social Growth defined the positioning, narrative structure, product hierarchy, visual language and responsive catalogue, then connected them into one launch-ready experience.
WHAT WAS DELIVERED
Delivered scope
- Positioning and brand system
- Three mythological product stories
- Responsive catalogue and product UX
- Cart and unpaid reservation capture
WHAT IT PROVES
What this proves
The project demonstrates how strategy, brand identity, product presentation and development connect in one public catalogue. It does not claim sales results.
VIEW THE PROJECT PROCESSBuild flow
HOW THE WORK MOVED
- 01 / POSITION
Define the cultural angle, audience and non-touristic brand posture.
- 02 / DESIGN
Create a coherent identity and product-story system for Odysseus, Poseidon and Athena.
- 03 / BUILD
Develop the responsive catalogue, product choices, persistent cart and reservation journey.
- 04 / LAUNCH
Complete cross-device QA and publish the public presale experience.