The useful question is not whether AI video is better. It is which production route can preserve the evidence, control and commercial purpose of this specific film. This guide turns that decision into explicit gates.
An AI commercial becomes controllable when the team can point to one approved visual contract and one shot plan. The reference pack defines what must remain true; the storyboard defines how that truth moves through time.
A CRM can make a clear customer process easier to run. It cannot decide that process for the business. This checklist separates software need from process repair and exposes the decisions required before implementation.
We separate sourced requirements from production judgement, name the review owner and show where legal, technical or data-protection approval remains with the client’s appointed professional.
Begin with the decision, not only the deliverable.
A useful project enquiry defines the goal, risk, available evidence and what must remain intact. From there, we can recommend an appropriate route and proof standard.